When you first set up your stand for your upcoming show, it might be tempting to try and do everything at once. However, what you should remember is to take a step back and look at the big picture. Things First-Time Exhibitors Should Remember During the Show might help ease some of your worries about this process.
Remember to have a show plan
- When you first come to the show, make a plan of what you’re going to do. This will help keep you organized and help you make the most of your time at the show.
- Make sure to meet other exhibitors and get to know them. This will help build relationships which can be beneficial down the road.
- Be sure to take advantage of all the resources available at the show, such as exhibition hall floorspace, seminars, and networking events.
- Finally, don’t forget to have fun! The show is a great opportunity to meet new people and learn about new products and services.
What to do with the stand?
When you first set up your booth at a trade show, the first thing you should do is make sure that everything is in its rightful place. Here are some tips on how to best organize your stand:
-Set up a display board and use it as a guide for arranging your products.
-Arrange your products by category or product type.
-Make sure that all of your products are easily visible and that they are positioned so that potential customers can see them.
-Make sure that your product information is prominently displayed. Include product images, descriptions, and prices.
-Make use of sign holders and flags to help identify your products.
-Keep track of what people are buying and sell additional copies of your products if necessary.
What are some of the common mistakes that first-time exhibitors make?
- Not setting realistic expectations. A first-time exhibitor might expect to walk away with an immediate sale, or that their product will be the “in” thing. When preparing for a show, take the time to assess your product and its potential market niche. Be realistic about how much traffic you can generate and what your chances are of making a sale.
- Being unprepared. It’s hard to be on-site and promote your product all at the same time, which is why it’s important to have a promotional plan in place before the show opens. Create flyers, create social media profiles, and assemble a press kit – anything to get your product noticed. And remember: no matter how well you plan, something always goes wrong – so be prepared for that as well!
- Focusing on the wrong things. It’s easy to get caught up in the excitement of exhibiting and forget to focus on marketing essentials like pricing and brand awareness. Make sure your pricing is competitive and appropriate for your target market, and make sure you’re showcasing all of your key features prominently on your booth signs and displays.
- Not taking advantage of networking opportunities. Networking is a critical aspect of marketing, whether it’s with potential distributors and retailers, or even at trade shows where you can meet potential end users. Taking advantage of opportunities to meet buyers face-to-face will make sales pitches much easier.
- Not talking about your passion for your product. When you’re passionate about what you do, people will sense it and react to it, whether they like it or not. You’ll have a much better chance of making a sale if the person you’re talking with can see that you love what you are doing. 6. Not remembering to take pictures of yourself in action! Take a few photos of yourself showing how to use your product, or just having fun with it at one of your industry gatherings, and email them out to everyone who has expressed interest in trying out your product line. Remember that appearances matter, so look sharp when meeting with potential customers and distributors!When marketing is done right, even the most inexperienced salesperson can make an impact in their market. With the proper tools, a little creativity and some determination, salespeople can easily become successful business owners.
What should be done on the day of the show?
For first-time exhibitors, there are a few things to remember on the day of the show.
- Arrive early to get registered and get settled in. The earlier you get started, the smoother your show will go.
- Have a plan for what you want to accomplish during the show. Make sure you know what areas of your exhibit you would like to focus on and where you would like to position your products.
- Be prepared for questions from show visitors. Don’t be afraid to answer questions openly and honestly about your product or company. You may be surprised at just how much information people are interested in!
- Be prepared in case you must sell something. If you decide to sell, be prepared with a list of pricing and a method of promotion.
- Plan to spend at least two hours in your booth, plus one hour getting ready for your show day.
- Be willing to take orders and receive money from visitors during the show day, but try to limit this until the end of the day if possible.
- Be prepared to give freebies and samples away as a way to get attention and encourage sales during the show.
Those were some tips to keep in mind during the show. Planning for activities or goals during a show is as important as pre or post the show. But the most important thing is to be prepared for a show.
If you have feedback or suggestions please send me an email Eabhshek@nomadicdisplay.ie
Get all the action from behind the scenes of an exhibition
Subscribe To Our Newsletter
Sign up for the weekly newsletter and build better exhibition.